Overview
The Fidelity ADT division of Fidelity Services Group is currently seeking motivated and results-driven professionals to apply for the position of Sales Representative based in Midrand, Gauteng. This permanent opportunity is suited for individuals with strong customer service and sales abilities who are passionate about building relationships with clients while promoting financial solutions and services.
The role focuses on engaging directly with customers across multiple operational sites, roadshows, and corporate engagement events to promote various financial products offered through the organization. The successful candidate will be responsible for identifying potential customers, providing product advice, processing applications, and ensuring compliance with relevant financial regulations.
This position forms part of the broader sales operations within the Fidelity ADT Midrand business unit and plays a key role in expanding the company’s market share and strengthening its customer relationships. Candidates who enjoy working in a fast-paced, target-driven environment and who possess excellent interpersonal skills are likely to thrive in this role.
Working with a well-established security and investigations company offers professionals the opportunity to develop their career within a structured corporate environment while gaining valuable exposure to financial product sales and customer engagement strategies.
Minimum Requirements
- Grade 12 / Matric or a National Certificate in Customer Service
- Previous sales experience will be advantageous
- Experience in customer service environments
- Computer literacy and ability to work with digital systems
- Experience within a credit lending environment will be advantageous
- Valid Code 8 driver’s licence
- Own reliable vehicle for travel between sites and events
- Ability to communicate effectively with clients and colleagues
Key Competencies and Skills
- Strong interpersonal and teamwork abilities
- Excellent communication and listening skills
- Effective time management and prioritisation skills
- Strong organisational and planning abilities
- Ability to work in high-pressure, fast-paced environments
- Customer-focused mindset with strong service orientation
- Self-motivation and initiative
- Adaptability and problem-solving ability
- Professional telephone etiquette
- Target-driven mindset
- Bilingual communication abilities (advantageous)
Responsibilities
- Visiting new operational sites as they are opened within the region
- Visiting existing sites where market share is below 30% to increase customer engagement
- Attending parades and site briefings early mornings and afternoons
- Participating in roadshows, promotional campaigns, and wellness events
- Promoting and selling loan products and policies to prospective clients
- Capturing loan and policy applications accurately in the system
- Meeting monthly sales targets and performance goals
- Providing professional advice on the various Umsuka financial products available
- Addressing and resolving customer queries promptly and professionally
- Ensuring that all client applications are processed timeously
- Ensuring that all contracts are cleared and submitted in time for payment processing
- Liaising with relevant Fidelity branch contacts to facilitate loan issuance
- Maintaining strict compliance with the National Credit Act, Consumer Protection Act, and other regulatory requirements
- Assisting with market intelligence and feedback related to company products and services
- Delivering general customer support and assistance to Umsuka Wemali finance clients
Important Notes
Fidelity Services Group is committed to fair employment practices and the continuous development of its workforce as a key component of long-term organisational success. Preference may be given to existing employees where appropriate; however, applications from Historically Disadvantaged Individuals and Black Female Candidates are strongly encouraged in line with the organisation’s transformation policies. The company reserves the right not to make an appointment for the advertised position. Applicants who do not receive feedback within 10 working days after the closing date should consider their application unsuccessful.
🧾 ATS-Friendly CV Guide
In today’s digital job market, most companies use Applicant Tracking Systems (ATS) to screen CVs before human eyes ever see them. These systems are designed to scan documents for keywords, structure, and formatting that align with the job description. An ATS-friendly CV improves your chance of getting past automated filters and landing an interview. Whether you are applying for the Fidelity ADT Midrand Sales Representative position at Fidelity Services Group – Fidelity ADT Division or another opportunity, your CV must speak both to machines and people. This guide walks you through proven strategies to optimize your CV from top to bottom, offering practical examples, formatting tips, and best practices to maximize your success.
1. ✅ CV Structure
- Header: Example — Thabo Khumalo | 0612 74 1234 | [email protected] | Randburg, South Africa.
- Professional Summary: Tailored to the role. E.g., “Motivated customer service agent with 3+ years’ experience in retail and a track record of increasing client satisfaction scores by 25%.”
- Key Skills: Include 6–10 bullet points. E.g., Point of Sale (POS) systems, Inventory control, Conflict resolution, Merchandising, SAP, Microsoft Excel.
- Work Experience: Reverse-chronological. Example:
- Retail Assistant | Bradlows | Jan 2022 – Present
- • Assisted 40+ daily customers with purchases and queries.
- • Maintained 98% shelf availability by overseeing stock rotation.
- Education: Highest level first. E.g., “Diploma in Business Management, UNISA, 2021.”
- Certifications: “Occupational Health and Safety, 2023 (SASSETA)”
- References: “Available upon request” unless stated otherwise in job ad.
2. 🖋️ Typography & Formatting
- Font Choice: Use clean fonts like Arial, Calibri, or Helvetica — ATS systems can misread decorative fonts.
- Font Size: Body text should be 10.5pt–12pt; Headings 14pt–16pt for readability and emphasis.
- Spacing & Margins: Use 1.15–1.5 line spacing. Keep margins at 0.75–1 inch. This ensures text isn’t cramped and is easy to scan.
- Avoid: Tables, columns, headers/footers, text boxes — most ATS software can't interpret them properly.
- File Format: Save your CV as a PDF or DOCX — PDF preserves formatting across devices, DOCX is often required by ATS platforms.
3. ✏️ Content Best Practices
- Mirror Job Language: If the ad says “inventory management,” use that term instead of synonyms like “stock control.”
- Quantify Achievements: Numbers give weight. E.g., “Managed R50,000 monthly inventory with < 2% loss.”
- Tailor for Each Job: Don't send the same CV to every employer. Highlight different skills depending on the job ad.
- Be Clear, Not Clever: Avoid vague buzzwords. Say what you did and how it helped your company.
- Proofread! ATS won't reject for spelling — but hiring managers will. Use tools like Grammarly or Hemingway.
4. 📷 Photo?
- Photos are discouraged unless required. ATS software can’t read them and they can add bias.
- If required (e.g., acting, modeling), choose a neutral background, natural lighting, and professional attire.
- Ensure file size is small if embedded. Avoid image-heavy CVs as they increase loading time.
5. 🔍 ATS Keyword Optimization Tips
Copy the exact job description and extract nouns and verbs that repeat. For example, for a Retail Assistant post: “customer service,” “cash handling,” “inventory,” “POS,” “stocktaking,” “sales target,” “merchandising,” and “teamwork.”
6. ✅ Dos and ❌ Don’ts of ATS CVs
- ✅ Use job-relevant keywords
- ✅ Keep formatting simple and consistent
- ✅ Quantify wherever possible
- ❌ Don’t include tables or graphics
- ❌ Don’t submit images or logos
- ❌ Don’t use colored or stylized fonts
7. 💾 File Naming & Saving Tips
- Name format: YourName_Fidelity ADT Midrand Sales Representative_CV.pdf
- Save as PDF unless job ad specifies otherwise
- Avoid spaces in filenames: Use underscores instead
- Check file size — keep it under 2MB
8. 🧠 More about ATS
Your CV is the first impression recruiters and ATS software get of you. To pass the ATS filter, you must optimize your CV with clean formatting, appropriate keyword use, and targeted content. Focus on clearly structuring each section: headline, summary, skills, work experience, education, and certifications. Customize the content for every role by mirroring the terminology and phrasing used in the job advert. Quantify achievements wherever possible. Format with simplicity — avoid graphics and stick to standard fonts. Proofreading is non-negotiable: even small typos can disqualify you. Save and name your file properly to avoid compatibility issues. Remember, your CV must be easily readable by both algorithms and humans. By applying the principles in this guide, you will greatly improve your chances of being shortlisted for interviews and finding the right role for your skills.
Professional Summary Example
Results-driven sales professional with experience in customer engagement, financial product promotion, and relationship management within fast-paced corporate environments. Demonstrates strong interpersonal and communication skills with the ability to identify customer needs and provide tailored financial solutions. Proven ability to manage multiple client interactions across different locations while maintaining high levels of professionalism, accuracy, and compliance with financial regulations. Skilled in promoting loan and policy products, processing applications, and maintaining strong client relationships to achieve sales targets and contribute to organisational growth.
Highly organised and self-motivated individual with excellent time management and planning abilities, capable of balancing fieldwork, client consultations, and administrative responsibilities. Experienced in delivering exceptional customer service before, during, and after sales engagements while ensuring that all documentation and contractual processes are completed accurately and timeously. Adept at working in target-driven environments, collaborating with team members, and maintaining strict adherence to regulatory frameworks such as the National Credit Act and Consumer Protection Act.
How to Apply
Candidates who meet the above requirements and are interested in pursuing a career within the security and financial services sector are encouraged to submit their applications before the closing date of 20 March 2026.
Applicants should prepare the following:
-
Updated CV
-
Relevant qualifications or certifications
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Copy of driver’s licence
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Supporting documents relevant to the position
Applications should be submitted through the official careers portal of Fidelity Services Group or via the recruitment platform where the vacancy was originally advertised.
