SAB Sales Marketing Learnership

Learnership Description

The Sales & Marketing Learnership Programme is designed to provide participants with practical exposure to sales operations, customer relationship management, merchandising execution, and market development activities within SAB's Tavern Class of Trade.

Successful learners will work closely with experienced sales leaders and customer development teams to support business growth, increase brand visibility, strengthen customer relationships, and improve market performance. Participants will gain experience in customer engagement, outlet management, sales planning, merchandising implementation, pricing execution, promotional activities, and asset management.

The programme combines structured learning with real-world workplace experience, allowing learners to develop technical knowledge, commercial awareness, and professional competencies required for long-term success in the FMCG sector.

Overview

South African Breweries (SAB), one of South Africa's leading beverage companies and part of one of the world's largest brewing organizations, is inviting ambitious and career-focused individuals to apply for its Sales & Marketing Learnership Programme based in Kimberley. This exciting opportunity is designed for graduates and diploma holders who are eager to gain practical workplace experience while developing valuable skills within the highly competitive Fast-Moving Consumer Goods (FMCG) sector.

The programme offers participants the opportunity to learn from experienced professionals while gaining exposure to key business functions including sales execution, customer relationship management, merchandising, market analysis, brand promotion, and customer development. Successful candidates will receive hands-on training and practical workplace experience that can significantly enhance future career prospects within the sales, marketing, and commercial industries.

SAB is known for its strong culture of innovation, performance excellence, and talent development. The organization invests heavily in developing future leaders and provides structured learning opportunities that help individuals unlock their full potential. Participants in the Sales & Marketing Learnership Programme will gain valuable insight into how leading brands are marketed, sold, and managed in highly competitive consumer markets.

This learnership is particularly suitable for individuals who possess strong interpersonal skills, a passion for sales and customer engagement, and a desire to build a successful career in commercial operations, customer development, brand management, and marketing.

Requirements

Applicants interested in this opportunity should meet the following requirements:

• Diploma or Degree qualification.
• Valid unendorsed Code 8 South African driver's license.
• Basic computer literacy.
• Proficiency in Microsoft Office applications.
• Good knowledge of the local Kimberley area.
• Strong communication and interpersonal skills.
• Ability to work in a flexible environment, including weekends when required.
• Ability to successfully complete a driving assessment before appointment.
• Strong customer service orientation.
• Willingness to travel within the designated region when required.

Responsibilities

• Building and maintaining relationships with tavern owners and customers.
• Conducting weekly customer visits and engagement activities.
• Supporting customer retention initiatives.
• Assisting in achieving sales and volume targets.
• Resolving customer concerns and operational issues.
• Supporting sales execution strategies.
• Assisting with promotional campaigns.
• Monitoring market trends and competitor activities.
• Supporting merchandising initiatives.
• Contributing to brand visibility and market penetration efforts.
• Monitoring stock availability.
• Supporting stock rotation activities.
• Implementing merchandising standards.
• Executing promotional campaigns.
• Supporting price communication initiatives.
•  

Qualifications

The ideal candidate should possess:

• Diploma or Degree in Marketing, Business Management, Sales, Commerce, or a related field.
• Understanding of sales and marketing principles.
• Customer relationship management skills.
• Commercial awareness.
• Basic business analysis capabilities.
• Negotiation skills.
• Presentation and communication skills.
• Problem-solving abilities.
• Planning and organizational skills.
• Administrative capabilities.
• Data management skills.
• Microsoft Office proficiency.

Professional Summary Example

Results-oriented and highly motivated Sales and Marketing Graduate with a strong interest in customer development, commercial operations, and brand growth within the FMCG sector. Demonstrates excellent communication, relationship-building, and problem-solving skills, supported by a solid academic background and a passion for delivering exceptional customer experiences. Skilled at analyzing customer needs, supporting sales initiatives, and contributing to business growth through effective planning, organization, and execution. Committed to continuous learning, professional development, and achieving measurable results in fast-paced commercial environments.

Customer-focused and commercially aware professional with strong interpersonal abilities and a proven capacity to collaborate effectively with diverse stakeholders. Adept at managing multiple priorities, maintaining accurate records, supporting marketing activities, and identifying opportunities for business improvement. Possesses strong organizational skills, adaptability, and a willingness to take ownership of responsibilities while contributing positively to team objectives. Dedicated to building a successful career in sales, marketing, customer development, and business operations

ATS CV Tips

To improve Applicant Tracking System (ATS) performance, candidates should include relevant keywords throughout their CV where applicable:

• Sales Learnership
• Marketing Learnership
• FMCG
• Customer Development
• Customer Relationship Management
• Sales Support
• Commercial Operations
• Merchandising
• Brand Management
• Market Analysis
• Customer Service
• Sales Planning
• Business Development
• Marketing Campaigns
• Relationship Building
• Microsoft Office
• Data Analysis
• Negotiation Skills
• Sales Execution
• Consumer Goods Industry

Use a professional CV format with clearly labelled sections for Professional Summary, Education, Skills, Certifications, Achievements, and Work Experience. Avoid excessive graphics, images, tables, and complex formatting that may affect ATS compatibility.

How to Apply:

Interested candidates who meet the minimum requirements are encouraged to submit a comprehensive and updated CV detailing their qualifications, academic achievements, skills, and any relevant work experience.

Applicants should ensure that all supporting documents, including academic qualifications, driver's license information, and identification documents, are readily available if requested during the recruitment process. Applications should be submitted through SAB's official recruitment platform before the closing date.