E-Commerce Marketing Specialist

Job Description

The E-Commerce Marketing Specialist will be responsible for supporting the day-to-day operations of the company's online sales channels while assisting with digital marketing campaigns, customer engagement activities, and performance reporting. The role combines analytical, operational, and marketing responsibilities, requiring a professional who can effectively balance multiple priorities and deliver high-quality results.

The successful candidate will regularly analyze business performance metrics related to inventory management, advertising campaigns, email marketing performance, customer engagement, and marketplace activities. These insights will help guide strategic decisions and identify opportunities for operational improvements.

In addition, the role involves managing promotional communications, coordinating influencer relationships, maintaining accurate business data, supporting executive functions, troubleshooting operational issues, and contributing to search engine optimization initiatives designed to improve online visibility and organic traffic growth.

Overview

A growing e-commerce organization is seeking a highly organized, analytical, and results-driven E-Commerce Marketing Specialist to support various aspects of online business operations, digital marketing initiatives, customer engagement strategies, and marketplace management. This exciting remote opportunity is ideal for professionals who possess experience in e-commerce, marketing analytics, data management, and digital business operations.

As online shopping continues to expand globally, businesses increasingly rely on skilled professionals who can effectively manage digital storefronts, optimize customer acquisition strategies, analyze performance metrics, and support operational efficiency. The E-Commerce Marketing Specialist will play a critical role in helping the organization improve online visibility, enhance customer engagement, and drive business growth through data-driven decision-making.

This position offers exposure to multiple areas of digital commerce, including Shopify store management, Amazon marketplace operations, email marketing, influencer outreach, social media management, search engine optimization (SEO), inventory monitoring, and business reporting. Successful candidates will have the opportunity to develop valuable expertise across a broad range of e-commerce functions while contributing directly to organizational success.

The ideal candidate will be comfortable working independently in a remote environment while managing multiple responsibilities simultaneously. Individuals who enjoy analyzing data, improving business processes, and supporting marketing initiatives will find this role both rewarding and professionally enriching.

Requirements

Applicants interested in this opportunity should meet the following requirements:

• Minimum of one year of experience in e-commerce, digital marketing, business operations, or data analysis.
• Reliable internet connection with minimum upload and download speeds of 15 Mbps.
• Backup internet service provider (ISP) for business continuity.
• Strong computer literacy and technical proficiency.
• Experience working with Shopify and/or Amazon platforms.
• Knowledge of Microsoft Excel and/or Google Workspace.
• Strong communication skills, both written and verbal.
• Excellent organizational and multitasking abilities.
• Ability to work independently in a remote environment.
• Strong attention to detail and accuracy.
• Ability to meet deadlines in a fast-paced environment.

Responsibilities

The E-Commerce Marketing Specialist will be responsible for:

• Analyzing and reporting on business performance metrics.
• Monitoring inventory levels and operational performance.
• Creating, scheduling, and managing newsletters and promotional email campaigns.
• Developing and maintaining customer email flows.
• Assisting with executive scheduling, coordination, and administrative support.
• Identifying and engaging influencers aligned with brand objectives.
• Coordinating influencer partnerships and payment processes.
• Supporting search engine optimization (SEO) initiatives.
• Conducting keyword research and content optimization activities.
• Managing social media posting schedules and audience engagement.
• Responding to social media inquiries and comments professionally.
• Troubleshooting Shopify and Amazon operational issues.
• Coordinating with vendors and service providers when necessary.
• Maintaining accurate business records, spreadsheets, and databases.
• Generating reports and insights to support business decision-making.
• Supporting continuous process improvement initiatives.

Qualifications

The ideal candidate should possess:

• Experience in e-commerce operations.
• Knowledge of Shopify store management.
• Amazon marketplace experience.
• Email marketing experience.
• Digital marketing knowledge.
• Search Engine Optimization (SEO) skills.
• Social media management experience.
• Data analysis and reporting capabilities.
• Spreadsheet management expertise.
• Influencer outreach and relationship management experience.
• Strong problem-solving abilities.
• Project coordination skills.
• Customer service orientation.
• Time management skills.
• Business reporting experience.
• Strong written communication skills.
• Ability to interpret business metrics and trends.

Professional Summary Example

Results-driven E-Commerce and Digital Marketing Professional with experience supporting online business operations, customer engagement initiatives, marketplace management, and performance analytics. Demonstrates strong expertise in Shopify administration, Amazon marketplace support, email marketing campaigns, SEO optimization, social media management, and business reporting. Skilled at analyzing performance metrics, identifying growth opportunities, and implementing data-driven solutions that improve operational efficiency and customer satisfaction. Recognized for exceptional attention to detail, organizational capabilities, and the ability to manage multiple projects in fast-paced digital environments.

Highly motivated and analytical professional with a proven ability to support cross-functional business operations while contributing to marketing, sales, and customer experience objectives. Experienced in managing business data, coordinating influencer partnerships, maintaining digital storefronts, and developing marketing initiatives that enhance brand visibility and revenue growth. Adept at utilizing technology, communication, and problem-solving skills to support organizational goals while continuously pursuing professional development and operational excellence.

ATS CV Tips

To improve Applicant Tracking System (ATS) compatibility and increase visibility during the recruitment process, candidates should incorporate relevant keywords throughout their CV where applicable:

• E-Commerce Specialist
• Shopify
• Amazon Marketplace
• Digital Marketing
• Email Marketing
• Search Engine Optimization
• SEO
• Social Media Management
• Influencer Marketing
• Marketing Analytics
• Business Analysis
• Inventory Management
• Data Reporting
• Google Workspace
• Microsoft Excel
• Customer Experience
• Marketplace Operations
• Campaign Management
• Online Retail
• Content Marketing
• Marketing Automation
• Data Analysis
• Performance Metrics
• Project Coordination

Use a professional CV layout with clearly labeled sections for Professional Summary, Work Experience, Technical Skills, Education, Certifications, and Achievements. Avoid excessive graphics, text boxes, or complex formatting that may interfere with ATS software parsing and ranking your application.

How to Apply:

Interested candidates who meet the minimum requirements are encouraged to submit a detailed and updated CV highlighting their e-commerce experience, marketing knowledge, analytical capabilities, and relevant technical skills.

Applicants should ensure that their application accurately reflects their qualifications, achievements, and platform experience. Supporting documentation, certifications, and portfolio examples may be requested during the recruitment process.

Candidates are encouraged to apply as early as possible, as applications may be reviewed on a rolling basis until the position is filled.